Smartlead Inbox Intelligence

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Author

Vaibhav Namburi
June 19, 2024

Hey Smartleader,

Ever wondered how to achieve hyper-personalized outreach without sacrificing deliverability?

Pitchlane has cracked the code with its innovative use of AI and video for hyper-personalized, high-response campaigns.

Intrigued? So were we!

Personalized videos in email marketing can increase click-through rates by up to 300%.

HOW?

✅ Quick Cognitive Processing: Our brains process visual information 60,000 times faster than text. This means your message is understood and remembered more easily.

✅ Emotional Connection: Videos convey tone, facial expressions, and emotions, fostering a deeper connection. This human touch builds trust, crucial for converting prospects.

✅ Enhanced Engagement: Videos are inherently more engaging than text. They combine visual and auditory elements, making your content more interactive and compelling.

✅ Higher Response Rates: The combination of visual appeal, emotional connection, and increased engagement results in significantly higher response rates.

Maximize Impact with Smartlead + Pitchlane Integration

Pitchlane allows you to create hundreds of personalized videos in minutes, addressing each recipient by name and including specific details about their company.

Integrating Pitchlane with Smartlead amplifies your reach and effectiveness.

Here's how to get started:

  1. Create and Export Videos: Record your video using Pitchlane. Export the video details as CSV files, ensuring all necessary information is included.

  2. Create Your Campaign: Log into your Smartlead account. Click the "Create Campaign" button to start setting up your campaign. Define your objectives, audience, and other key parameters.

  3. Import CSV: In the campaign setup, select the option to import contacts or data. Upload the CSV file exported from Pitchlane.

  4. Set Up Custom Variables: Ensure "thumbnailEmbed" is set as a custom field and align the rest of the variables accordingly.

  5. Insert Pitchlane Video: In the email editor within Smartlead, insert where you want the Pitchlane video thumbnail to appear. Click "Save & Next.

  6. Review And Launch Your Campaign: Choose the account to use and schedule the send time for your videos. Review your emails to ensure the Pitchlane videos are correctly embedded. Launch your campaign

Ready to Transform Your Outreach?

Combine Smartlead's robust deliverability with Pitchlane.

Master Smartlead APIs with Expert Insight from Riccardo Vandra

Riccardo Vandra's latest video is your ultimate guide to mastering webhooks with Smartlead.

Discover how to automate like a pro with detailed insights on event payloads, webhook structures, and seamless configuration tips.

Smartlead Insights: Solving Zero Open Rates in Outlook Email Campaigns

Let’s dive into the lessons learned and practical solutions uncovered by our community on the recent Outlook mailbox outrage:

  • Remove Links: Outlook often flags emails with links as spam. Try sending emails without any links.

  • Content Review: Ensure your email content is not using words or phrases commonly flagged as spam.

  • Use Different Providers: Consider testing with different email service providers to see if the issue persists.

  • Domain and DNS Configuration: Ensure all DNS records (SPF, DKIM, DMARC) are correctly configured.

  • Cross-check MX Record: Double-check MX records to ensure they are correctly pointing to the intended servers.

  • Warm-Up Period: Continue warming up your email addresses gradually, even if it seems unnecessary. This helps build a positive sending reputation.

To avoid falling into the same pitfalls, here are some proactive measures you can take:

  1. Regularly Update Your Email List: Remove inactive subscribers and ensure your list is clean and engaged.

  2. Personalize Your Content: Use personalized subject lines and content to increase engagement rates.

  3. Monitor Deliverability: Use tools to monitor and test email deliverability regularly. Identify issues before they affect your campaigns.

  4. Engage with Your Audience: Encourage replies and interactions to boost engagement and reduce the likelihood of being marked as spam.

Join our vibrant community of 7000+ email experts and stay at the forefront of industry trends.

6 Best Subject Line Templates by Matthew Lucero to Skyrocket Your Open Rates

Learn from Matt Lucero's video on the six best subject line templates tailored for email marketers. Get expert tips on creating effective subject lines to boost your email campaigns.

Get a glance at the trendiest resources, expert tips, and insider highlights:

Warm Regards,

Vaibhav Namburi | Smartlead.ai