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Get Ready to New Standard of Email Deliverability
A Major Update Coming Your Way That Will Transform Your Email Game
Hey Smartleader,
In 2024, the importance of open rates is under intense scrutiny.
The spotlight on open rates is dimming in the industry.
Why Are Open Rates Falling Out of Favour??
✅ Privacy Changes: Privacy updates and Apple’s Mail Privacy Protection are making open rates unreliable. Tracking pixels are blocked, complicating accurate measurement.
✅ Google’s New Policy Update: Google has thrown a curveball by Banning Open Rate Tracking. Now, Google will flag every tracking pixel; keeping your open rate tracking "on" can increase your chances of ending up in spam.
✅ Bots and Spam: Open rates can be skewed by bots and spam filters.If emails land in spam, open rates don’t matter. The goal should be inbox delivery.
✅ Focus Shift: A new metric is making waves: Reply Rate. Engagement and conversations now matter more than just open rates.
“Focus on getting replies. Not open rates. Once you achieve a healthy response rate (>5%), then refine your targeting (relevance/timing) and messaging (copy/subject).”
Wondering What’s Next?
A new era of email deliverability is on the horizon. Once again, we are changing the email deliverability game!
Get Ready for our Biggest Release Ever📣
Curious about the buzz? Join the cold email marketing tribe that’s always tuned in.
Gear up to experience the future of deliverability—stay tuned!
Warm Regards,
Vaibhav Namburi | Smartlead.ai