Smartlead Inbox Intelligence

Weekly Tutorials, Tips, Expert Insights, Announcements, and More

Author

Vaibhav Namburi
June 25, 2024

Hey Smartleader,

68% of businesses report increased productivity after implementing webhooks.

Webhooks are your ally, the powerhouse tool behind real-time app communication.

How Webhooks Work?

Webhooks operate through a simple yet powerful process:

  • An event triggers in the source system.

  • This triggers a predefined webhook, which creates an HTTP request containing event details.

  • The request is sent to a specific URL in the destination system.

  • The destination system processes the request, taking actions like updating databases or triggering further actions.

Why Webhooks?

✅ Real-Time Updates: Receive instant notifications about important events in your email campaigns.

✅ Automation: Reduce manual effort and streamline your workflow.

✅ Scalability: Efficiently handle high event volumes.

✅ Reducing Server Load: Save bandwidth and processing power.

✅ Integrating with Third-Party Services: Facilitate seamless data sharing.

✅Enhancing User Experience: Provide timely updates and improve engagement.

Experience the Power of Webhooks in Smartlead

Smartlead offers webhooks for automating responses to specific events in your email campaigns, such as lead updates, email bounces, link clicks, and more. 

You can define the scope of webhooks at the campaign, client, or user levels, ensuring seamless integration and automation. Follow these simple steps to get started:

Step 1: Create a Webhook URL

  • Log into your Smartlead account. Head over to your settings page

  • On the left panel, click on Webhook

  • This URL serves as the endpoint where data will be sent when the event occurs. You can create this URL using automation platforms like Make, Zapier, or n8n.

Step 2: Create the Webhook in Smartlead

  • Click “Add Webhook” and enter the necessary details, including the webhook URL and the event types you want to track. 

  • The webhook URL can be retrieved from the automation platform you used to set up the webhook.

  • Define the webhook's scope (campaign, client, or user level).

  • Select the Event Type that corresponds to the action you want to track.

  • Once you have filled in all the necessary information, click on Add. 

  • Alternatively, you can test whether the webhook works by clicking the "Send Test To Webhook" button.

Step 3: Save and Test the Webhook

  • Once you have filled in all the necessary information, click on Add. 

  • Alternatively, you can test whether the webhook works by clicking the "Send Test To Webhook" button.

Upgrade your plan today to level up your cold email game!

Riccardo Vandra's Top 10 Secrets Revealed

In his latest video series, Riccardo unveils the top 10 ways to use Smartlead APIs for outbound efficiency.

Dive deep into each use case scenario as Riccardo shares his expertise to supercharge your outbound strategy.

Tricks for Troubleshooting Low Open Rate

Are you feeling frustrated by a lack of results in your email campaigns?
Key steps you can take to troubleshoot and enhance your email outreach game.

1. Check Your Setup: Ensure that your domain setup, including DNS records and custom tracking, is correctly configured. Any misalignment here can lead to delivery issues.

2. Address Outlook Challenges: If you're using Outlook for email and facing deliverability issues, consider the following:

  • Outlook sometimes flags emails as spam if they contain certain content or links. To improve deliverability, try removing unnecessary links, such as LinkedIn URLs.

  • Consider switching to Gmail or another email provider to see if that improves your email performance.

  • Verify that your MX records are correctly set up. While this shouldn't cause issues, it's worth double-checking.

3. Optimize for Engagement: Low open rates can be disheartening, but they're not the end of the road. Focus on crafting engaging subject lines and content that resonates with your audience. A/B tests different approaches to see what works best.

4. Keep Testing and Iterating: Email marketing is a dynamic field, and what works today might not work tomorrow. Continuously test different strategies, monitor your results, and adapt accordingly.

Want to get more ideas and insights?

Join our community of 7000+ dynamic email marketers, where innovation thrives and success stories unfold.

Decoding Deliverability with Expert Insights from Jesse Ouellette

Grab the exclusive discussion with Jesse Ouellette, founder of LeadMagic, as he delves into the intricacies of email deliverability.

Learn from his analysis of 26,000 emails, uncovering challenges with Google and Microsoft mailboxes, and the crucial impact of IP reputation on email success.

Get a glance at the latest resources, expert tips, and insider highlights:

Warm Regards,

Vaibhav Namburi | Smartlead.ai